Alessandra Musumeci, Head of Sales - Opticians

What is your experience at Fedon?

As Sales Director of the Retail division, my task is to coordinate the Business Unit, the sales network and to present innovative proposals suitable for every opticians' need. I make sure that our clients are always satisfied with the products and services, showing our reliability and being close to them for every need.

I had started my experience in Fedon 4 years ago, getting involved in this new sector for me, bringing my previous experience in the commercial field to the service of the company.

What are the challenges that a sales faces every day?

There are a lot of challenges for a sales: those related to an increasingly uncertain market and those related to competitors. Today we have to deal with price increases and product supply difficulties. For these reasons it becomes more and more important that the planning of purchases is well calculated and punctual.

The work of the Retail team is essential to ensure that our clients always find the best and most complete offer at their disposal, to become their main and only point of reference suitable for responding to their needs.

I believe that it is fundamental that our clients feel that we are their partners, because it is important to establish a relationship of trust with them. We must therefore start by listening to the needs and all must be accompanied by flexibility, punctuality and thoughtfulness, and why not, a good character.