08 June 2022
Today, the consumer is increasingly aware of its impact on the surrounding environment and is careful to make ethical choices that favor a rational use of available resources.
Did you know that according to a report by Nielsen, a leading company in market surveys, today 52% of consumers say that are willing to spend more if the brand adops sustainability policies.
A company that chooses to act according to the sustainability principles meets one of the main claims of United Nations 2030 Agenda: "meet the needs of the present generation without compromising those of the future generation".
Discover 5 best practices that you can take to make your store more sustainable:
In Fedon we are always looking for new solutions and ideas to share with opticians, that is why we renewed some of our iconic products to create a customizable and sustainable eyewear packaging.
The Responsible Kit dedicated to optical shops consists of:
Every single product of the ECO-KIT, like all Fedon products, can be customized with the logo of the shop, to make it unique and recognizable in the eyes of the customer.
Choosing an original and alternative packaging is the winning choice for those opticians who want to stand out by offering a product that speaks of their commitment to the environment.