Mido 2019: Fedon presents the new eco-friendly Eyeglass Cases collection
21 February 2019
From 23rd to 25th February Milan will host Mido 2019, the biggest international event dedicated to the eyewear.
During this important trade fair event, Fedon will reconfirm its commitment to environmental sustainability by presenting Eyeglass Cases made of four new “green” materials.
Eco Eyeglass Case
Here are two of the solutions designed to make Eyeglass Cases eco-sustainable:
- use of materials derived from the processing of fishing nets retrieved at sea
- recycling of bamboo furniture items
To achieve these results, Fedon has set up an internal team dedicated to eco-sustainable development that has identified parameters able to measure the environmental impact of the Eyeglass Cases.
At Mido 2019, Fedon will present also its new “eco” label for the sustainability of its Eyeglass Cases.
Otticlub Seminar: SAVE THE DATE
The theme of environmental sustainability will also be the subject of the seminar that Fedon will hold on Monday 25 February at 11.00 am at Otticlub. Moreover, during the meeting we will talk about the role of the Eyeglass Case in the transmission of the Image and the Values of the Brand to the final consumer.
The Eyeglass Cas is in fact a powerful marketing and communication tool, as well as an essential accessory to protect the spectacles and, consequently, the sight and the well-being of the eyes.